You can read more about Google’s updated Google Tag process here. In other words, it’s worth familiarizing yourself with updated tracking processes like these. Google’s productivity as a company isn’t where it needs to be even with the head count it has, Pichai told employees in the meeting. Though Google did recently extend the deadline for cookies, in response to industry feedback, with many developers asking for more time to implement alternative solutions to keep their data flows moving, as more specific cookie insights are removed from circulation.Įssentially, as all the platforms move more into line with evolving user privacy expectations, you’ll need to adjust your tracking processes via the latest tools and updates, and it’ll be increasingly important to explore new tags and tools like this in order to maximize your analytics.
It’s an important update, especially with Google looking to phase out cookie tracking entirely over the next two years. In addition to this, Google’s also looking to make it easier for users of content management systems, including HubSpot, Squarespace and Wix, to install a new Google tag without any code. Google says that existing tag implementations will continue to work and will automatically become the Google tag, while it’s also adding the capacity to use your existing Google tag installation when setting up another Google product or account You can also now manage user access to your tag settings across products in one dedicated place, giving you more control over who has access to critical measurement settings.” This helps improve measurement, leading to better-quality customer insights. “Since it’ll be easier to set up sitewide tagging and combine or reuse tags, you can easily increase the number of tagged pages with consistent configuration.
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